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| Eve of Social Media Delivered |
FACEBOOK
All the things you wanted to know about Facebook but were too embarrassed to ask.
All the things you wanted to know about Facebook but were too embarrassed to ask.
WHAT IS FACEBOOK?
Facebook is the largest social networking site online. Users can add friends and update their personal profiles to notify friends about themselves. Businesses can also utilize Facebook to create a Company Fan Page, which is essentially a mini-website for your organization. The main advantage here is that these Fan Pages are within the same network as Facebook’s users and allow direct access to your customer base.
WHO IS ON FACEBOOK?
> Over 600 million active users across the world
> Over 41.6% of the U.S. population is on Facebook* with 50% of active users on each day
> More than 1.5 million local businesses have a Fan Page
*Updated Jan 2011 (source: Social Media Today)
POPULAR FACEBOOK PAGE EXAMPLES
> Starbucks
> Pringles
> Will Smith
WHO SHOULD HAVE A FACEBOOK FAN PAGE?
Anyone who wants to create brand awareness, especially companies with a strong Business to Consumer presence, and
strengthen their identity while building customer loyalty should create a Company Fan Page on Facebook. Everyone from medical facilities, to schools, to hotels, to restaurants, to agencies, even sports teams have a presence on Facebook.
WHAT CAN YOU USE FACEBOOK FOR?
> Build loyalty through discussions, give product info, and promote specials
> Identify opportunities for improvement through customer communications
SOME OF OUR CLIENTS
> The Adolphus Hotel
> 21st Century Dental
FACEBOOK TERMINOLOGY
> Friend: someone you are connected to on Facebook and share information with
> Company Fan Page: a mini website set up specifically for a company on Facebook
> Fans: individuals who choose to “like” a Company Fan Page and want updates from their favorite brands, groups, etc. sent via Facebook
All the things you wanted to know about Twitter but were too embarrassed to ask.
WHAT IS TWITTER?
Twitter is a micro blog asking one question, “What’s happening?” Answers come in 140 characters and can be sent via mobile texting, instant message or on the web. On Twitter the world talks to each other one sentence at a time. In countries all over the world, people follow the sources most relevant to them & access information via Twitter as it happens – from breaking world news to updates from friends.
WHO IS ON TWITTER?
> 200 million users*
> 110 million daily tweets*
> Average Twitter user = 39 years old
> Strong business to consumer presence
> Organizations include everything: restaurants, retail, lawyers, coaches, dentists, news
> media, medical facilities, and famous people.
*Updated Jan 2011 (source: Forbes Mag.)
SAMPLE TWITTER ACCOUNTS
> MSNBC Travel
> Ashton Kutcher
> Oprah
WHY TWITTER?
> It’s simple to use and understand
> Great platform for Marketing, PR and Customer Relations
> Quick and amazing effects on your Search Engine Optimization
> Allows people interested in you an/or your product to find you easily
SOME OF OUR CLIENTS & SAMPLES OF OPTIMIZED PROFILES
> The Adolphus Hotel
> Just Careers
> 21st Century Dental
TWITTER TERMINOLOGY
> Tweet: the sentence that someone types and shares with their followers
> Follower: a person who is signed up and sees your updates
> Retweet: when a follower shares your tweet with their followers
All the things you wanted to know about LinkedIn but were too embarrassed to ask.
WHAT IS LINKEDIN?
The largest purely professional networking site.
WHY SHOULD YOU BE ON LINKEDIN?
> 85% of companies in USA plan to use LinkedIn to make hiring decision this year
> It’s the most powerful tool for leveraging your professional connections
> It’s also a B2B tool that can completely reinvent the way you brand, sell, gain industry
> knowledge and form business partnerships
WHO IS ON LINKEDIN?
> 90 million professionals
> Average LinkedIn User = 44 years old
> Known as the most affluent social media vehicle
> The average household income for LinkedIn members is $110,000
> A new member joins approximately every second
> About half of LinkedIn’s members are based outside the U.S.
> Executives from all Fortune 500 companies are LinkedIn members
HOW CAN YOU USE LINKEDIN?
> Finding Venture Capital
> Finding and forming business partnerships
> B2B sales
> Finding a job or recruiting/hiring
> Unmatched efficiency of developing business contacts online.
> Market research capabilities at your fingertips.
> Ability to establish credibility with the right audience
SOME OF OUR CLIENTS & SAMPLES OF OPTIMIZED PROFILES
> Eve Mayer Orsburn
> Lee Ann Harris
> Julia Danklef
> Mitch Gervis
> Thomas Niesen
To order Eve Mayer Orsburn's book Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow, contact her at 469-248-0616 or visit www.socialmediadelivered.com/books/.
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