TBC Workshop Review: Social Media Success



Eve of Social Media Delivered

We had a great turnout for this morning's workshop at Texas Business Centers featuring Eve Mayer Orsburn of Social Media Delivered, a Dallas-based firm that offers consulting, training and fully managed social media services for individuals and organizations. We gained valuable insight into the world of social media marketing and how to apply it to our small businesses. The following are some basic facts Eve wanted to pass along regarding our favorite networking sites: Facebook, Twitter and LinkedIn. We hope you'll join us for our next event!

FACEBOOK
All the things you wanted to know about Facebook but were too embarrassed to ask.

WHAT IS FACEBOOK?
Facebook is the largest social networking site online. Users can add friends and update their personal profiles to notify friends about themselves. Businesses can also utilize Facebook to create a Company Fan Page, which is essentially a mini-website for your organization. The main advantage here is that these Fan Pages are within the same network as Facebook’s users and allow direct access to your customer base.

WHO IS ON FACEBOOK?
> Over 600 million active users across the world
> Over 41.6% of the U.S. population is on Facebook* with 50% of active users on each day
> More than 1.5 million local businesses have a Fan Page
*Updated Jan 2011 (source: Social Media Today)

POPULAR FACEBOOK PAGE EXAMPLES
> Starbucks
> Pringles
> Will Smith

WHO SHOULD HAVE A FACEBOOK FAN PAGE?
Anyone who wants to create brand awareness, especially companies with a strong Business to Consumer presence, and